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Our Story

Our Story

We live. We love. We ARE the meaning of the LAKE LYF.....  Lake Lyf Gear was started as a means to bring the Lake Loving culture together.  Being at the lake is not just something to do on the weekend, it's where we live and a way of live.  It's a different way of life that unless you are a part of it, you will never understand.  We don't just sell clothing, stickers and gear to improve the quality of "Lake Time", but we are working to inspire the next generation of people to get outside, share the stoke, be kind to one another and enjoy your lakes no matter where you may be.  This is just our "Lake Lyf" Story.  Go out and make your own!  See you on the water.......



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